Bixi - bike sharing service or rolling billboard? You decide.
Do you want ads on Bixis or not?
Our view is that we are renting a bike, not a rolling billboard, and the ads have to come off.
No one told us in advance that we would be paying to join a club whose main purpose is to be a rolling vehicle for advertising for corporations.
Share your opinion with the world on the Bixi sans pub on Facebook. (Pub is french for advertisement). More info here at from the La Presse newspaper.
posted by Cycle Fun Montreal @ 2:31 PM
6 comments
6 Comments:
The ads on the bixis make them easier to see...maybe we should put ads on our bikes too :)
No surprise here. Ads on buildings, buses, metros, taxis, of course bixi would get adds. And it'll get more in the future! Yay capitalism!
Buses have ads and they were added long after they were first put on the road and something similar is happening here. You can not fault them for putting ads on them the bikes are expensive and the loan needs to be paid off, the faster the better. If we want second generation Bixis with 7-8 speed gear hubs ads are the way to go. And besides if your riding the bike the ads aren't in your eyes like on the bus, metro, driving behind a bus. On a positive note, the ads are similar to elite cyclists wearing sponsors on their jerseys so this concept is not as new or odd as people make it out to be.
I have no problem with the ads. I got an extra 15 minutes per ride and all I have to do is ride a bike with an ad on it. I can't imagine feeling any differently. Bixi has not yet turned a profit. Perhaps this will make it more commercially viable, allowing us to keep this wonderful system.
https://www.facebook.com/pages/Sauvons-les-Bixis-de-la-pub-Ad-free-Bixis/217745304907586
join this page to support our group of 1000+ asking for a review of the advertizing strategy by bixi that respect the users and does not generate visual polution.
https://www.facebook.com/pages/Sauvons-les-Bixis-de-la-pub-Ad-free-Bixis/217745304907586
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